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   Printed copies of past articles from Picture Framing Magazine are available by sending a request in writing that includes the title and issue date of the article to our offices at 207 Commercial Ct., Morganville, NJ 07751 along with a check or money order made payable to Picture Framing Magazine. Articles cost $6 and back issues, if available, are $8.
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Sales/Marketing/Management

PDF

Title

Issue
  12 Marketing and Sales Tips Oct 93
100 Display Ideas for Your Frame Shop Sept 04
2001 Industry Roundtable: Competing Against the Chains July 01
2001 Industry Roundtable: Do Discount Coupons Work? Aug 01
2001 Industry Roundtable: The Future, The Industry, and The Internet Sept 01
2001 Industry Roundtable: Selling Side Lines
Oct 01
2001 Industry Roundtable: Keeping An Eye on the Competition Nov 01
2002 Industry Roundtable: Marketing to a Niche Market July 02
2002 Industry Roundtable:
How Does Location Affect Marketing Strategy?
Aug 02
2002 Industry Roundtable: Yellow Pages Results? Sept 02
2002 Industry Roundtable: Succeeding in Tougher Times Oct 02
2002 Industry Roundtable: Getting Into New Homes Nov 02
2002 Industry Roundtable: Marketing on the Internet Dec 02
2003 Annual Framing School Directory
May 03
2003 Panel Discussion: Forging Ahead July 03
2003 Panel Discussion: Maintaining Your Customer Base Nov 03
2003 Panel Discussion: Who to Hire Aug 03
2003 Panel Discussion:
Which Comes First? Increase Revenue or Decrease Costs?
Sept 03
2003 Panel Discussion: Using Product Selection to Grow Sales Oct 03
2004 Annual Framing School Directory May 04
2004 Successful Retailing Panel Discussion:
How Has the OEM Market Affected our Industry?
Aug 04
2004 Successful Retailing Panel Discussion:
Utilizing the Customer Service Advantage
Sept 04
2004 Successful Retailing Panel Discussion: Say the Magic Word Oct 04
2004 Successful Retailing Panel Discussion:
Big Box Discount Coupons
Nov 04
2004 Successful Retailing Panel Discussion: Giving to Charity Dec 04
  A Growing Trend: ... Digital Photography Oct 99
  A New Trend in Custom Frame Retailing: Decorative Accents April 98
A Sense of History: Julius Lowy Frame and Restoring Company Aug 02
The ABC’s of Business:
Advertising, Budgeting, and Cash Flow
Sept 96
  Direct Mail Oct 96
  Employee Relations & Financial Management
Nov 96
  A Good Location and Human Resources Jan 97
  Insurance, Job Description, Keeping
Records, Legalities and Technicalities
Feb 97
  Marketing Research, A Newsletter, and
Open to Buy
March 97
  Planning, Quality, and Retailer University May 97
Automation and the Future of Framing
Sept 00
Back to Basics: Making the Most of Your Supplier Relationships July 04
Back to Basics: Naming Your Business Nov 04
Beating the Drum: Surviving in a Down Economy July 03
  Big Job; Little Shop July 94
  Building Profit Margins and Customer Satisfaction with High End Glazing June 98
Calculating Material Costs July 98
  Canvas Transfers Nov 92
  Cash-In on Photo Frames Sept 91
Cash Is King: Making a Return on Your Investments Sept 03
  “Chopping” Away At Your Profits Oct 91
  Capitalizing on Color Oct 95
  Communications Nov 91
  Community Service: A Standard of Good Business July 95
  Computer Users in the Framing Industry April 97
  Computer Q&A
Aug 95
  Computer Software for Framers
March 98
  Conducting Your Own Market Research March 91
  Consumer Framing Seminars March 99
Consumer Spending: APA Survey Review Dec 03
  Corner Sample Survey March 97
  Cost-Based Pricing: Part I Feb 95
  Cost-Based Pricing: Part II June 95
  The CPF Exam April 92
  Creating a Health and Safety Plan Dec 96
  Creating A Newsletter July 92
  Creating Your Own Niche to Compete Nov 92
  Custom Mirrors Mar/Apr 90
  The CUSTOMer Approach to Design:  
  Part I June 94
  Part II July 94
  Part III
Aug 94
  Part IV Sept 94
  Part V Oct 94
  Part VI Nov 94
  Part VII Dec 94
  Customize Your Shop with Photo Frames Oct 92
Decorative Accessory & Gift Showcase Part 1 April 98
Decorative Accessory & Gift Showcase Part 2 April 98
  Decorative Accessories for Framing July/Aug 90
  Decorative Mat Corners Sept/Oct 90
Diary of a Store Relocation Oct 03
  Direct Marketing: Part I May/June 90
  Direct Marketing: Part II July/Aug 90
  Discover a “Gold Mine” Selling Museum Frames July/Aug 90
Displays for Small Retail Spaces June 03
Doing Business with Interior Designers Jan 03
Dressed for (Framing) Success Feb 03
Easels In Your Shop July 03
  Effectively Designed Coupons July 92
  Employee Incentives Sept 95
  Establishing An Advertising Plan Feb 91
For Every Season ... Promotions Throughout the Year April 03
Framing For Occasions May 04
Framing Franchise Options May 00
  The Free Corner Sample: Retailers Respond May 97
  Gain Positive Results Through PR Nov 92
Get More From Your Taxes Than a Headache Feb 01
Getting A Personal Property Appraisal
Nov 00
  Getting Control of Your Time Jan 92
  Goal Setting and Planning Jan 91
  The Good Sales Rep: A Valuable Tool April 93
  Handling Rush Orders Oct 92
  Helping Your Business Grow Mar/Apr 90
  Higher Sales for High End Glazing
June 93
Hiring: A Look at Industry Practices May 03
  How to Build and Manage Your Business: Part I Feb 93
  How to Photograph Your Best Work June 96
  How to Select and Use a Mailing List Aug 92
  How to Succeed In Framing July 95
  Improving Customer Service Aug 91
  In-Store Marketing Strategies Jan/Feb 90
Industry Education: Maximizing Its Impact Dec 03
Industry Software Update March 00
  Inexpensive Public Relations Activities April 91
  Irate Customers: An Opportunity for New Sales April 92
It’s a Framing Affair: ... Family Businesses Dec 04
  Lighting: Illuminating Ideas June 94
  Looking Into Mirror Frames June 95
  Lower Costs; Increase Sales and Satisfaction Nov 95
  Making The First Move (Changing Location) July 93
  Managing Through Others April 93
Marketing Photo Frames Oct 97
Marketing Ready Made and Photo Frames Oct 98
Masters of the Custom Frame: A Profile of Master Framers
in St. Paul, MN
Aug 03
Mat Cutting a la Carte Aug 01
Maximizing Your Presence on the Internet Sept 03
  Merchandising for the Frame Shop:  
  Frame Design Counters Feb 96
Wall Merchandising April 96
  Using Accessory Items Aug 96
  Merchandising Glass  
Merchandising Mat Designs Sept 98
Merchandising Ready Made and Photo Frames Oct 03
Mirror, Mirror on the Wall June 99
The Montana Project: Part 1 Sept 02
The Montana Project: Part 2 Oct 02
The Montana Project: Part 3 Nov 02
The Montana Project: Part 4 Dec 02
The Montana Project: Part 5 Jan 03
The Montana Project: Part 6 Feb 03
The Montana Project: Part 7 March 03
The Montana Project: Part 8 April 03
The Montana Project: Part 9 May 03
The Montana Project: Part 10 June 03
The Montana Project: Part 11 July 03
The Montana Project: Part 12 Aug 03
The Montana Project: The Final Installment Sept 03
Moving Forward With Technology March 02
  Multi-Angle Frames April 99
  Needleart Framing for Profit Dec 96
  Needleart Is Fine Art Dec 94
  Newspaper Advertising May 91
Organizing with Purchase Orders Feb 04
  Personal Computing  
  Will Your Next PC Be Free? Sept 99
  Think Twice About Upgrading Your Computer Nov 99
  Photo Magic: Digital Photo Restoration Services  
Can Generate New Business Oct 04
  Picture Lights Sept/Oct 90
Picture This: Photo Frame Trends Oct 00
  Planning For the Future of Framing Sept 95
  Play Your (Credit) Cards Right Aug 97
  Powerful Telephone Skills April 92
  Preservation Framing: Selling a Standard—Not An Alternative March 97
Precision Cargo: What You Should Know About Shipping Art Dec 01
  The Price of Success Nov 99
  The Price of Success: Part II Dec 99
  Pricing Sept 97
  Pricing: Part I May 91
  Pricing: Part II June 91
  Pricing: Part III Sept 91
  Pricing: Part IV Oct 91
  Pricing: Part V Nov 91
  Pricing for Profit: Glass June 99
Print on Demand June 02
Profiles in Framing: Broadway Gallery in Virginia March 03
Profiles in Framing: Finer Frames in Meridian, ID Nov 02
Profiles in Framing: Frame Masters Gallery May 02
Profiles in Framing: Framing Concepts March 02
  Profiles in Framing: Gold Leaf Framemakers Jan 01
  Profiles in Framing: Frametastic in Prescott, Ont. Sept. 02
Profiles in Framing: Rehfeld’s in Sioux Falls, SD July 02
  Profitable Needlework May/June 90
  Raising Money for Your Business March 92
Reader Service Cards Nov 92
  Ready-Made Frames Oct 93
  Ready Made Replicas of Museum Classics Jan/Feb 90
Recent Survey Indicates Consumer Awareness Is Key to Custom Framing Sales Feb 03
  Running Up Sales Feb 91
  Securing Corporate Accounts Nov/Dec 90
Selling Decorative Art June 98
Selling Preservation Framing Dec 00
Selling Trends: All That Glitters Is Not Gold Sept 00
  Selling Up Jan 91
Selling Up Sensibly Oct 00
  Selling Up Strategies Sept 99
  Selling Upper End Moulding April 92
  Selling Your Business Feb 92
  Selling Your Business: Part II March 92
Sellsmanship 101: The Art of Creating Sales Aug 03
  Shop Smart Sept 92
Should You Expand Your Standard? March 00
  Slow, Steady Changes
April 91
  Small Changes Can Save the Environment Jan 93
So You Want to Computerize Your Counter? March 01
The Success Pattern: Customer Relationship Management June 03
Telephone Tips: Part I May 01
Telephone Tips: Part II June 01
Tips for Marketing Canvas Replicas Feb 03
  ‘Tis the Season ... For These Holiday Framing Ideas Nov 03
  To Compute or Not to Compute Dec 92
  Twelve Steps to Software Sanity Jan 95
  Unity in Wall Groupings Oct 95
  Using Charts to Price Moulding Nov 96
  Using Computers at the Point of Sale March 95
  Using A Computer to Manage Schedules Nov 95
  Vintage Photography Oct 98
Volume Framing 101: Ten Things to Consider Apr 02
We Ship Worldwide Sept 00
  Welcoming Parents with Kids Nov 91
What Are Your Customers Thinking? Set the Stage for Satisfying Sales Nov 02
  What “Charge It” Can Mean to You June 92
What You Should Know About Customer Service Mar 04
What’s In a Brand? May 03
When Not To Make It Clear June 00
Where Etc...Means Framing: Image Arts Etc. Jan 02
  Wholesale Digital Imaging Oct 95
Will Frame For Food Feb 02
  Window Displays Oct 91
Winning Window Displays Aug 01
  Working in a Family Business July/Aug 90
  Workforce 2000 Sept 92
  Volunteer Lawyers Jan 97
  Yellow Pages Advertising: Part I Dec 91
  Yellow Pages Advertising: Part II Jan 92
   



© 2008 Picture Framing Magazine
207 Commercial Ct. - Morganville, NJ 07751
Phone: 732-536-5160 - Fax: 732-536-5761

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