Business Basics

Product Selection: Knowing the Right Questions to Ask and Front Counter Management By Larry Bauman Product Selection-Products should not be selected without knowing what questions to ask a vendor, and what the answers should be. Learn which questions to ask and why you need to ask them. The suggested questions are carefully crafted to help framers acquire knowledge of product characteristics, design functionality, vendor requirements, pricing, merchandising, and more. Front Counter Management- Learn to develop and use the powerful sales potential of your front counter with this concise sales management course designed for profit-minded frame shop owners and their employees. Find out what you should know about employee skill sets, training techniques, and tools for analysis. Increase your shop’s everyday sales and profitability. 2 Cassette Tapes, 0 pages Retail $16.5 - Your Cost $16.5 Item No. A801

How to Profit from the Art Print Market By Barney Davey Examines how visual artists can benefit by diversifying their portfolios with prints to achieve increased income, greater prominence and a broader collector base. Art industry veteran Barney Davey, who has been advising print artists on marketing, advertising and publicity since 1988, covers art print marketing in depth. He provides guidance in choosing between self-publishing and working with publishers and outlines how to build a successful print career for both choices. Topics include establishing goals, assessing resources, the economics and marketing of self-publishing, finding and working with publishers, identifying trends, Internet marketing, licensing and more. This book can save you time, money and frustration. For artists considering the print market, it is essential reading. Softcover,  270  pages $29.95 Item No. B302

The Feel of the Deal By Robert Sher Businesses are bought and sold every day, yet only a small minority of executives has ever personally led the purchase or sale of a business. This book allows the reader to experience the thoughts, analysis and actions of a CEO as he goes through an acquisition. In addition to the real life story, the book is filled with essay and commentaries that speak directly to the reader, explaining the reasons behind each move and the governing philosophies of the CEO author. Soft Cover, 257 pages $19.95 Item No. B403

Becoming a Corporate Art Consultant By Barbara Markoff Becoming a Corporate Art Consultant is a step-by-step guide to selling art and framing to the corporate world. Learn how to successfully expand your horizons, with practical advice and examples drawn from real life. This is a must-have book for any art and framing retailer who wants to tap into this lucrative market. Topics include social networking, leads & referrals, presentations, proposals, closing sales, client relationships, getting paid, working with artists, working with designers, and sales scenarios. THIS BOOK IS A PRE-ORDER AND WILL BE AVAILABLE SOMETIME IN MAY 2010 AND WILL BE SHIPPED AS SOON AS IT ARRIVES. Soft Cover,  112  pages $29.95 Item No. B513

The Street-Smart Entrepreneur By Jay Goltz Starting with $2,000 dollars and a gritty determination to succeed, Jay Goltz built his business the hard way--from the ground up. Early on, he realized that no amount of education could prepare him for the day-to-day rigors of building a business. So, he learned through experience. Today, 20 years later, Goltz operates a $10 million framing business. No waxing philosophical here. Goltz tells it like it is, offering real-life lessons that can help you succeed in the “in your face” world of business. Softcover, 235 pages $14.95 Item No. B599

Picture Framing Magazine Picture Framing Magazine is the only magazine devoted exclusively to custom picture framing. A one-year subscription includes 12 monthly issues, plus an annual directory of sources of supplies and suppliers. Each monthly issue contains articles on business, frame design, mat decoration, mounting, and much more. Subscribe online, just click here.

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