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FEATURED
ARTICLES FROM OUR JANUARY 2012 ISSUE
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In The Future of Framing, Matt Puchalski gazes into his crystal ball and interviews leading framing writers and educators to see what frame shops are likely to be doing in 2020 and finds that they will need to blend the traditional craft of picture framing with modern-day technology if they want to be successful. Read this story online.
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This month’s Preservation Practices, New Steps in Hinge Design, Hugh Phibbs explores two new hinge variations that are less likely to peel, the most frequent source of hinge failure.
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In Celebration Shadowboxes, James Miller, MCPF, GCF, says that once customers see what can be done with their special occasion mementos, it will open the door to new sales opportunities for framers.
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In the E-Marketing column, Facebook: Marketing Tool, Rob Markoff, CPF, finds that this popular social networking site can provide a real boost to frame shop marketing—if it’s done right.
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In this month’s Frame Design column, Tricks of the Trade, Greg Perkins, CPF, details a number of solutions you can use to avoid distracting frame designs by keeping the eye focused on the art. Read this story online.
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In Goltz on Business, entitled Hiring the First Employee, Jay Goltz takes a look at the differences between being a framer and running a frame shop through good management.
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In his Sales Strategies column, Merchandising With Mats, Jared Davis, MCPF, GCF, explores how matting can make a big difference in the look of any framed piece—and to your bottom line.
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This month’s Style Snapshot, by Rhonda Feinman, takes a look at a Neoclassical Revival cove panel frame made in Philadelphia in the mid-1800s.
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Every
issue of PFM contains a wealth of information for today's
framer. Each month, read the latest Industry
News, see new products in Product
Showcase, find out about upcoming events in Calendar
of Events, expand your knowledge with Mastering Mounting,
discover methods of preservation in Preservation Practices,
read fellow framers' concerns in Corner Exchange, add some Counter
Intelligence to your skills, and check out the Classified
Ads for items on sale and career opportunities. Other departments,
such as Goltz on Business, The Guerrilla Framer, and Bluestone's
Retail Strategies appear several times each year.
Subscribe to get 12 issues a year, plus our Annual Directory.
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