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FEATURED
ARTICLES FROM OUR JUNE 2008 ISSUE
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 Creating a Community Presence
The importance of writing and speaking about your business to keep yourself in the public eye is discussed by Barbara Markoff. Whether it’s a newspaper profile, website, or article you write for the local paper, networking is the key to success.
Read this online. |
 
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 Three-In-One Showcase
A tri-fold shadowbox filled with clothes and other memorabilia makes a great display tool for your shop according to Helene Golden. How finding just the right ingredients for your display piece and showing customers great ideas for framing their fondest memories can increase your bottom line. |
 Frame Design
Brian Wolf, CPF, GCF, shows beautiful examples of framing small objects using imaginative matting techniques and frame design. He explains how to determine the best presentation for the objects while taking into account the widths of mats and moulding and other decorative options. |
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 Annual Framing School Directory
One of the most important things framers can do is take classes to reinforce the knowledge of techniques and enhance skills. This detailed listing of frame schools throughout the U.S. and Canada includes specific class offerings, projects completed, schedules, equipment, materials, web links, and other pertinent information.
Read this online. |
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 Mastering Mounting
Chris Paschke, CPF, GCF, CMG, talks about contemporary brocade mats and the effect Asian art, design, and scroll mounting has had on Western framing. Full detailed diagrams and photos complement a step-by-step guide to preparing brocade mats for mounting. Read this online. |
 Kistler On Sales & Design
Vivian Kistler explains why employees must have a clear picture of their availability, discounts on framing, and taking scraps of matboard or moulding or other office supplies for personal use. There is also a reminder to promote National Art & Framing Month in October. |
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 The Couching Method
Kaye Evans, CPF, GCF, CMG, teaches the couching method of mounting needlework when the edges must be exposed. This step-by-step guide covers how to accomplish this using lacing and couching. |
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 The Mat Doctors
Dimensional matting is one of the most effective matting techniques use today. Tim Franer, CPF, CMG, introduces beautiful designs using single, double and triple mats, as well as 8-ply mats and Bevel Accents, resulting in a colorful presentation and added depth. |
 Retailing
According to Kevin Colbert, the key to retail is enhanced by creating a plan for consistency in these four steps: identifying your beliefs, listing policies, creating a list of planned statements to support these policies and beliefs, and practicing these statements with your staff. Read this online. |
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 Goltz On Business
Business editor Jay Goltz reveals that passion is not enough to keep your business growing. Business acumen and knowledge of your market as well as making the right personal and professional decisions will lead to success. |
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 Preservation Practices
Framers must understand certain chemical terms to comprehend the nature of preservation materials. Hugh Phibbs explains the different chemical components and processes used for preservation purposes. |
 Style Snapshot: A look at a frame, its characteristics, and history
Peter Werkhoven discusses and shows examples of the Netherlands backlijst frame, also known as the box frame, originating from the sixteenth century and remaining popular until the mid-seventeenth century. |
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 Every
issue of PFM contains a wealth of information for today's
framer. Each month, read the latest Industry
News, see new products in Product
Showcase, find out about upcoming events in Calendar
of Events, expand your knowledge with Mastering Mounting,
discover methods of preservation in Preservation Practices,
read fellow framers' concerns in Corner Exchange, add some Counter
Intelligence to your skills, and check out the Classified
Ads for items on sale and career opportunities. Other departments,
such as Goltz on Business, The Guerrilla Framer, and Bluestone's
Retail Strategies appear several times each year.
Subscribe to get 12 issues a year, plus our Annual Directory.
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